My name is Israel García-Díaz, and I am a highly experienced creative specialist with a strong background in Art Direction and UX/UI Design. With over 15 years of professional experience, I have honed my skills and expertise in these fields.

I hold a Bachelor of Arts in Public Communication specializing in Graphic Design, which I obtained from the University of Puerto Rico in 2003. In addition, I have a Professional Certification in Video and Audio Production from CCAT Puerto Rico, acquired in 2012. Furthermore, I pursued my passion for interactive entertainment. I earned a Master of Science in Interactive Entertainment from the prestigious Florida Interactive Entertainment Academy at the University of Central Florida (FIEA, UCF) in 2018.

Throughout my career, I have worked in various positions, including Junior Art Director, Art Director, and Associate Creative Director, primarily in the advertising industry. I have collaborated with prominent brands such as Honda, Acura, P&G, McDonald's, Covidien, Walgreens, BBVA, and many others. This diverse range of experiences has allowed me to cultivate a deep understanding of emergent media and stay at the forefront of industry trends.

I have continually expanded my skill set by delving into emerging areas such as 3D animation and UI development for video games. I am an Experience Designer at Electronics Arts (EA Sports), contributing my expertise to Madden 20, Madden 21, Madden 22, and College Football projects.

My commitment to innovation, attention to detail, and passion for creating immersive experiences has consistently propelled me to deliver exceptional results in my work. I am dedicated to pushing boundaries, leveraging cutting-edge technologies, and crafting engaging experiences that captivate audiences.

I am excited to continue my journey in the ever-evolving landscape of creative design and interactive entertainment, contributing my skills to shape the future of the industry.
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